Crocs..."Come As You Are"
Crocs..."Come As You Are"...
Crocs has just launched a new ad campaign staring Drew Barrymore, John Cena and Asian celebrities Yoona Lim and Henry Lau. They are attempting to reboot with the new "Come As You Are" slogan. In the ad, "Crocs Tries Reboot With New Campaign", Crocs uses celebrities to inspire people to celebrate differences and take a stand against prejudice.
In this ad, the main point that applies to marketing is the idea of inclusivity. The brand Crocs are for everyone and together with Crocs we can make a difference in today's world.
Crocs Value Proposition is that their product is for EVERYONE. No matter who you are, Crocs are for you!
What I learned from this article is that even Crocs and celebrity endorsers like Barrymore and Cena are jumping on the "we can make the world better by coming together" band wagon.
Crocs has just launched a new ad campaign staring Drew Barrymore, John Cena and Asian celebrities Yoona Lim and Henry Lau. They are attempting to reboot with the new "Come As You Are" slogan. In the ad, "Crocs Tries Reboot With New Campaign", Crocs uses celebrities to inspire people to celebrate differences and take a stand against prejudice.
In this ad, the main point that applies to marketing is the idea of inclusivity. The brand Crocs are for everyone and together with Crocs we can make a difference in today's world.
Crocs Value Proposition is that their product is for EVERYONE. No matter who you are, Crocs are for you!
What I learned from this article is that even Crocs and celebrity endorsers like Barrymore and Cena are jumping on the "we can make the world better by coming together" band wagon.
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