United We Stand...Against Us You Fall
Week 2 Marketing Blog
United We Stand...Against Us You Fall
For my week two Marketing Blog the brand I've chosen is United Airlines. They are currently one of the biggest spotlighted brands in the world and the scandal bringing them to the for front both baffles and interests me. Their Value Proposition is they will get you anywhere in the world you want to go for a good price and with a friendly smile..."Come Fly the Friendly Skies"...(Laugh)...Oh really?
After last weeks scandal where Dr. David Dao was dragged off his United Airlines flight which was apparently "over booked", many people had things to say, mostly negative toward the airline for its unnecessarily rough and inappropriate conduct. It was reported that Senator Bernie Sanders said he believes that "Congress should take a “hard look” at thе airline industrу following thе debacle оf David Dao, who was phуsicallу dragged off a United Airlines flight last week after thе companу overbooked his flight." I agree that someone needs to look into the policies of the airlines and make sure something like this doesn't ever happen again...but Congress? I'm not sure they are the ones who need to step in just yet.
United CEO, Oscar Munoz tweeted his apologize for having to "re-accommodate" the passengers. In a CNBC article it is expressed that Munoz's word choices and referring to the customers as commodities, stating they had to be "re-accommodated" was his biggest of three strikes. Maybe it is time for Munoz to be "re-accommodated", they stated. Strike two was the fact that Munoz criticized the customer, saying he was being "disruptive and belligerent". Well, of course he was! You were dragging him off a flight he had bought and paid for to be on...And strike three, this whole debacle could have been prevented in the first place by United offering more compensation for a customer giving up their seat. In this day and age, of videos and internet, nothing goes unseen and everything ends up on the internet for ALL to see! You can not put a price on bad publicity.
In a US Magazine article, TMZ reported Munoz emailed all employees the Monday after the video of a passenger being forcibly pulled off the aircraft went viral. TMZ reports that while Munoz supports the actions of crew members, he added that “there are lessons we can learn.” Yes, I completely agree. Lesson number one: DON'T FORCEABLY REMOVE PAYING PASSENGERS WHO ARE MINDING THEIR OWN BUSINESS AND CAUSE BODILY HARM TO THEM...ESPECIALLY WHEN OTHER PASSENGERS ARE VIDEOING YOU DOING SO!!
Because of all this United's stocks had dropped already 4% by the Tuesday following the incident. I believe that unless serious repercussions happen to the employees who were directly involved, there will inevitably be more incidents like this one in the future.
If I was the brand manager of United Airlines I would definently put new policies in place specifically detailing how to deal with situations like these in the future. I would also look into how to prevent these type of situations from happening in the first place.
United We Stand...Against Us You Fall
For my week two Marketing Blog the brand I've chosen is United Airlines. They are currently one of the biggest spotlighted brands in the world and the scandal bringing them to the for front both baffles and interests me. Their Value Proposition is they will get you anywhere in the world you want to go for a good price and with a friendly smile..."Come Fly the Friendly Skies"...(Laugh)...Oh really?
After last weeks scandal where Dr. David Dao was dragged off his United Airlines flight which was apparently "over booked", many people had things to say, mostly negative toward the airline for its unnecessarily rough and inappropriate conduct. It was reported that Senator Bernie Sanders said he believes that "Congress should take a “hard look” at thе airline industrу following thе debacle оf David Dao, who was phуsicallу dragged off a United Airlines flight last week after thе companу overbooked his flight." I agree that someone needs to look into the policies of the airlines and make sure something like this doesn't ever happen again...but Congress? I'm not sure they are the ones who need to step in just yet.
United CEO, Oscar Munoz tweeted his apologize for having to "re-accommodate" the passengers. In a CNBC article it is expressed that Munoz's word choices and referring to the customers as commodities, stating they had to be "re-accommodated" was his biggest of three strikes. Maybe it is time for Munoz to be "re-accommodated", they stated. Strike two was the fact that Munoz criticized the customer, saying he was being "disruptive and belligerent". Well, of course he was! You were dragging him off a flight he had bought and paid for to be on...And strike three, this whole debacle could have been prevented in the first place by United offering more compensation for a customer giving up their seat. In this day and age, of videos and internet, nothing goes unseen and everything ends up on the internet for ALL to see! You can not put a price on bad publicity.
In a US Magazine article, TMZ reported Munoz emailed all employees the Monday after the video of a passenger being forcibly pulled off the aircraft went viral. TMZ reports that while Munoz supports the actions of crew members, he added that “there are lessons we can learn.” Yes, I completely agree. Lesson number one: DON'T FORCEABLY REMOVE PAYING PASSENGERS WHO ARE MINDING THEIR OWN BUSINESS AND CAUSE BODILY HARM TO THEM...ESPECIALLY WHEN OTHER PASSENGERS ARE VIDEOING YOU DOING SO!!
Because of all this United's stocks had dropped already 4% by the Tuesday following the incident. I believe that unless serious repercussions happen to the employees who were directly involved, there will inevitably be more incidents like this one in the future.
If I was the brand manager of United Airlines I would definently put new policies in place specifically detailing how to deal with situations like these in the future. I would also look into how to prevent these type of situations from happening in the first place.
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